While ad fraud has become part of every marketer’s vocabulary, attribution fraud – the practice of gaming outdated attribution models to justify self-serving
If your site is running at average speeds, then it’s actually costing you business opportunities and potential revenue. And in the mobile age, more than ever, speed is crucial. There is a lot you can do to speed up your site and its various content elements. Let’s drill down into a few different types of solutions.
Click-through rates for websites depend a great deal on their position in organic search results.
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
The three-line ‘hamburger’ menu icon receives a lot of vitriol. It is variously described as “controversial”, “notorious” etc. but it is rapidly becoming the de
To successfully optimize for local search on mobile, you need to understand what makes your users tick. Your mobile audience wants easy results now.
It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features.
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at
The keywords that you choose for your search engine optimization activities are an important factor that influences the success of your campaigns. Which keywords should you choose and how should you use these keywords?
In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable.